雅思口语课程-第十二课:30个习语
30个习语
go into business = start a business
fed up = bored
to set up = to begin a business
know it back to front = know it very well
know it inside out = know it very well
I know it like the back of my handseasoned = experienced
be on the ball = alert, sharp
to take someone on = to challenge them
to spread the word = to tell others about it
make a point of 特意做某事，强调做某事
go the extra mile多做一些努力，付出额外努力
word of mouth 口碑
a little something to eat = a snack
reach out to someone = to communicate with someone (often to help them)
explore all avenues = look at all the options
get the ball rolling 开始，着手进行
cost an arm and a leg 代价高昂，非常昂贵
On a shoestring budget 预算有限，资金紧张
Have a track record 有业绩记录
keep an eye on something 密切关注，留意
To have it cracked = to crack it = to succeed at doing it
To be in the bag = It’s sure to happen
have a track record = proof of achievements
it turns out that = the (unexpected) result is
To get to the heart of the matter = To get to the root / cause of the problem or issue
to miss the mark = to miss the target
to be a dead loss = to be a waste of time
Let’s call it day = let’s stop 结束，收工，收手
To let someone go = to fire someone
My bread and butter = My main income
Bits and bobs = Many small items
go belly up = to go wrong / to fail or to go bankrupt
be on the right track = do the right thing
take off (飞机)起飞= to start to do well
He has decided to set up a restaurant because this is an industry he knows back to front.
他决定开设一家餐厅，因为这是他了如指掌的行业。
He is a seasoned chef and knows cooking inside out. On top of that, he is really on the ball when it comes to management too.
他是一位经验丰富的厨师，对烹饪了如指掌。此外，在管理方面，他也非常在行。
So, he rented a place, fitted it out and took on some staff, Then he decided to start a marketing campaign to spread the word about his place.
所以，他租了一间地方，进行了装修，并雇佣了一些员工，然后决定开始一场营销活动，以传播他的餐厅消息。
Of course, he takes pride in giving great customer service, and always makes a point of going the extra mile.
当然，他为提供优质的客户服务感到自豪，并始终努力做得更多。
Because he knows how powerful word of mouth can be, but he wanted to reach out to new potential customers as well.
因为他知道口口相传的威力，但他也想要接触新的潜在顾客。
He was considering newspapers, blogs, magazines - in fact, he explored all avenues and in the end, he chose to advertise on Facebook.
他考虑过报纸、博客、杂志——实际上，他探索了所有途径，最后选择在Facebook上做广告。
To get the ball rolling, he contracted a consultant who wouldn’t cost him an arm and a leg, because he is on a bit of a shoestring budget, right?
为了开始这项工作，他找了一位不会花费太多的顾问，因为他的预算有限，对吧？
That guy didn’t have much of a track record, but he was very enthusiastic.
那个人没有太多的业绩记录，但他非常热情。
Together they did some market research, created the advert, and put it out there. Then, all they had to do was just keep an eye on the numbers each day.
他们一起做了一些市场调研，制作了广告，然后发布出去。然后，他们只需要每天关注一下数据。
At first, they thought they had cracked it, it seemed to be in the bag, because so many people were viewing their advert.
起初，他们认为他们成功了，似乎已经成功了，因为有很多人看到了他们的广告。
However, it turned out that no one was actually going to the restaurant.
然而，事实证明，实际上没有人去餐厅。
Finally, Tom got to the heart of the matter. It turns out the consultant didn’t really understand the customers’ needs, and his advert had missed the mark.
最后，汤姆找到了问题的核心。原来顾问并没有真正理解客户的需求，他的广告没有达到预期效果。
It was a dead loss, and in the end, Tom decided to call it a day, and he let the consultant go. After all, this was his bread and butter,
这是一次彻底的失败，最后汤姆决定结束这个项目，解雇了顾问。毕竟，这是他的生计，
he couldn’t afford for his restaurant to go belly up.
他不能让餐厅倒闭。
So, he then invested in a professional marketing company. Now his restaurant is on the right track and seems to be really taking off.
因此，他投资了一家专业的营销公司。现在，他的餐厅正走上正轨，似乎正在迅速起飞。